The Economy The economy in Nyeri County is driven largely by the agricultural sector which, given our warm and temperate climate, produces exceptional yields prompting the County to take up the responsibility of managing any threat to our investors in the sector while, at the same time, facilitating them to maximize on the opportunities and incentives available.
Political-Legal Factors The County Government is committed to pursuing and enacting investor-friendly policies and legislation which, through the advocacy function of the Nyeri County Investment Promotion Unit, will continuously be improved when the need arises.
Socio-Cultural Factors As a nation and as a community, we have good society values and our culture is accommodating to people from all walks of life. Engrained in this culture are Kenya's constitutional freedoms such as the freedom of worship, right to free speech and the right to own property.
Technology To remain relevant, we as the County, through broadband connectivity and MOUs with institutions of higher learning, ensure that we are up-to speed with the latest in technological developments and innovations in all fields especially the ones that positively impact our major economic sectors as well as other areas of business.
Market Kenya's middle class is growing at a rapid rate. In 2014, the World Bank reported a 9% drop in the number of Kenyans living below the poverty line over the past 9 years. This indicates a corresponding rise in the demand for and so is the demand for consumer goods and services. Nyeri's strategic location, multilateral trade agreements, natural resources and investor-friendly business environment gives you, as the investor, access to the local, regional and global markets.